The Bland Beer Era


1935: January 24th, Brewer in Newark, New Jersey, the Gottfried Kreuger Brewing Company located in Newark, New Jersey, test-marketed the first canned beer in Richmond. Two brands were sold, Krueger’s Finest Beer and Krueger’s Cream Ale.

1935: Virginia legalizes the sale of alcohol on Sundays.

1971:      Philip Morris Company, headquartered in Richmond, acquires Miller Brewing Company.

1972: Anheuser-Busch opens a brewery in Williamsburg, Virginia. To encourage drinking, Busch Gardens is opened 3 years later.

1978: October 14, Jimmy Carter sings H.R. 1337, creating an exemption from taxation for home brewing for personal or family use.

1983: In January, 51 brewing concerns are operating a total of 80 breweries. This is the low water mark for breweries in the 20th century.  The top six breweries (Anheuser-Busch, Miller, Heileman, Stroh, Coors, and Pabst) control 92% of U. S. beer production.